White Winter

88 Products
  1. Satin de coton biologique

    Alexandre Turpault

    As low as €357.00
    Snow
    Pink dew
    +
  2. Satin de coton biologique

    Alexandre Turpault

    As low as €54.00
  3. Satin de coton biologique

    Alexandre Turpault

    As low as €219.00
  4. Satin de coton biologique

    Alexandre Turpault

    As low as €199.00
  5. Linen

    Alexandre Turpault

    As low as €457.00
    White
    Pink dawn
    +
  6. Linen

    Alexandre Turpault

    As low as €59.00
  7. Linen

    Alexandre Turpault

    As low as €339.00
  8. Linen

    Alexandre Turpault

    As low as €345.00
    • New

    Satin de coton biologique

    Alexandre Turpault

    As low as €493.00
    Meteor grey
    Navy blue
    +
    • New

    Satin de coton biologique

    Alexandre Turpault

    As low as €82.00
    • New

    Satin de coton biologique

    Alexandre Turpault

    As low as €329.00
    • New

    Satin de coton biologique

    Alexandre Turpault

    As low as €265.00
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The white month tradition

A French tradition dating back to the 19th century, the month of white was initiated by Aristide Boucicaut, the visionary owner of one of Paris's first department stores, Le Bon Marché. Wishing to breathe new life into the empty shelves after the Christmas holidays, he decorated his shelves with mainly white promotional linen. It's an ingenious strategy to revive the enthusiasm for household linen and sell off surplus stocks in the shops.

At Alexandre Turpault, we're attached to this tradition - the story goes that our designer was involved in inventing this commercial operation. We see it as a way of rethinking the home and starting the year off on the right foot. 


Equipping the home for the year

Ideal for equipping the home for the year ahead, our Winter White selection offers a vast choice of top-of-the-range linens. Whether you're looking to renew your sheets, towels or table linen, this is a unique opportunity to buy these essentials at lower prices. It's a chance to treat yourself and bring a little novelty into your home for the months ahead.

 

From December 26, 2024 to February 04, 2025, discover our selection of household linen at reduced prices during the Blanc d'Hiver! Alexandre Turpault is continuing this tradition, season after season.

Whether it's bed linen, bath towels or decorative textiles, our wide range of discounted products is designed to satisfy your desire for softness and comfort (as well as style!). It's the perfect opportunity to renew your bedding in preparation for the coming New Year.

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